That being said..something made me want to take a look today and I have to say... I'm interested. First and foremost their new stuff is available exclusively at Harvey Nichols (talk about re branding) and secondly their packaging is completely different. Their previous cartoon-esque designs seemed to devalue the products and nothing seemed good value for money. This was supposed to be a budget brand originally sold in Superdrug stores.. it all just seemed over-priced for what it was. The prices haven't reduced by any means but the products look a little more high end and well.. worth it.
You can find Eyeko's new site here
Prices currently start at £9.50 for a skinny eyeliner